Once I knew this one-minute video project, I wanted to make an advertisement. However, I could not find anything I really want to “promote”. After viewing nights of TV ads, I finally decided to experiment the effect of “promoting” a promo.

知道有這個一分鐘的錄像放映後，一直想做一個廣告，可惜卻想不出要「宣傳」些什麼。看了很多晚電視，仍毫無弱緒。最後才把心一横，試試「宣傅」一個宣傳片的效果，可以是怎樣。

Jamsen Law is an artist and curator, born and raised in Hong Kong. His independent video works have been shown at festivals in Europe, Asia and the Americas, including Videobrasil International Electronic Art Festival, Transmediale Berlin and the Ogaki Biennale, with solo screenings in Toronto, Tokyo, Busan and Hong Kong. His work explores process and existence, consciousness, interiority, desire and fear, and more recently spirituality and landscape through contemporary Eastern ink painting and digital and photographic imaging.

After researching media aesthetics at the Institute of Advanced Media Arts and Sciences in Japan, he began curating media arts residencies and collaborative projects. In 2018 he founded nProjekt, a nomadic curatorial initiative that has worked in 17 cities worldwide.