Once I knew this one-minute video project, I wanted to make an advertisement. However, I could not find anything I really want to “promote”. After viewing nights of TV ads, I finally decided to experiment the effect of “promoting” a promo.

知道有這個一分鐘的錄像放映後，一直想做一個廣告，可惜卻想不出要「宣傳」些什麼。看了很多晚電視，仍毫無弱緒。最後才把心一横，試試「宣傅」一個宣傳片的效果，可以是怎樣。

Jamsen Law, born and grew up in Hong Kong, Jamsen Law’s independent video works have been exhibited in festivals in Europe, Asia, North and South America, such as Videobrasil International Electronic Art Festival, Transmediale Berlin and Ogaki Biennale. He also had his solo screenings in Toronto, Tokyo, Busan and Hong Kong. Jamsen’s works explore the meaning of process and existence, consciousness, interiority, desire and fear through multiple artforms.

After his research on media aesthetics in Institute of Advanced Media Art and Science in Japan, he started to curate media arts-related artist-in-residence and collaborative projects. He now teaches visual arts in Hong Kong Design Institute.