White as a color is just a fluid concept – the white of ice, paper, milk, clouds, snow are distinguishable from our eyes, and each kind of whites owns its unique properties. The fusion of materials and viewers’ perceptions reveals the truth of colors. “Sliding Whites” is an experiment on TV cells, the representation of color and the originality of digital image.

Eric Siu is a Hong Kong new media artist who has a broad interest in device art, interactive art, kinetics, installation, video and animation. He is currently based in Tokyo and works as a creative director for Great Works Tokyo advertising agency. He worked as a resident artist at the Ishikawa Oku Laboratory of the University of Tokyo for 2 years after he had received his MFA from the Department of Design Media Arts at UCLA in 2010. Before that, he had completed a 12-month cultural exchange and research project in the United States funded by the Asian Cultural Council. Eric’s works have been shown in Ars Electronica. MOCA Taipei, ZKM, FILE, Transmediale, EMAF, WRO, SIGGRAPH Asia, ISEA, Microwave, and so fort. His work “Touchy” received the first prize from the WRO 2013, 15th International Media Art Biennale, Wroclaw, Poland. The project has been featured in various media such as Discovery Channel, Neural, Washington Post, Huffington Post, the Creators Project, etc. Since 2008, he serves as board member of Videotage, Hong Kong.