An 11-minute montage that uncovers Alice’s personal story and reveals how storytelling shapes our minds and our perceptions of reality.

Story Designer & Film Editor: Alice Wong
Additional footage support: Wing Lok Hung and Phil Ng
Artistic Director on photography: Heller Brun
Photographer: Lisa Klappe

Special Thanks to
Head of MA Information Design: Joost Grootens
Thesis Tutor: Gert Staal
Design Tutors: Arthur Roeloffzen, Frans Bevers, Simon Davies
Specialist Tutor: Jennifer Pettersson

Alice Wong (1989, Amsterdam) is a Hong Kong–based story designer. Raised in Hong Kong and trained in Information Design at Design Academy Eindhoven, where she graduated in 2015, she has developed a practice that explores how information structures shape our perception of reality. Over the past thirteen years, she has worked extensively in the Netherlands across cultural, academic, and institutional contexts, collaborating with museums, biennales, and design schools. In 2020, she was awarded the Young Design Talent Award (YDTA), which supported her return to Hong Kong, where she is now based.

Her projects create frameworks that encourage reflection, dialogue, and new possibilities to emerge. At the core of her practice is a commitment to bridging design, people, and systems through storytelling.