Monster Energy
This crude 3D animated video echoes the way information is presented to us and the way in which it may be interpreted on multiple planes. Offering spurious fact through the appropriated up-beat energy of a scrolling news feed playing at a gym, or navigating the edges of lo-fi computer game environments. The short film evokes YouTubers obsessively collecting empty beverage cans and professing their dedication to the compulsive consumption of sugary energy drinks; addiction, misinformation and fanaticism. In comparison, religious devotees see symbols and signs, exalting the importance of adherence to their interpretation of bible teachings, rather than drawing attention to the effects on physical and mental health of caffeine overuse, chemical sweeteners and E-number intake.
videotage programme history /
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