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McDonald’s Super Fan
McDonald’s Super Fan
McDonald’s Super Fan
McDonald’s Super Fan

McDonald’s Super Fan

Cantonese
Color
Sound
4:3
Single-channel Video
production year /
2001
duration /
02'28

Hong Kong people buy McDonald’s “”Happy Meal”” to collect Snoopys and Hello Kittys that come as gifts with the meal. The collectors would wait for hours and even stay overnight outside the shops. Some even throw away the food once they get the toys. McDonald’s Super Fan criticizes the super fans for their desire of material ownership and for easily falling into the trap of consumerisum.

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