Boyfriend combines YouTube-captured webcam videos with images of dominant East Asian masculinity. Headlined by a Mandarin cover of Justin Bieber’s pop hit “Boyfriend”, K-pop boy, J-pop boy bands, Mandopop stars, Taiwanese stars, and Canto-pop icons, are recut against confessional Asian American “dudes” who discuss the superficial aspects of performing the archetypal romantic straight male partner in Asian culture.