Videotage Logo
Future Shock 未來的衝擊
Future Shock 未來的衝擊
Future Shock 未來的衝擊

Future Shock未來的衝擊

Three-channel video
production year /
duration /

In 1970, American futurist Alvin Toffler’s iconic work Future Shock was published. One year later, a translation by Zhiwen Publishing House hit the market in Taiwan, thus introducing the writer’s theories to readers of Chinese. The premise of the book can be summed up as: “A future that comes too quickly creates more apprehension than that of a foreign land. Future society will be stricken with a plethora of choices, throw-away society, information overload, and unethical technology.”

The work Future Shock was inspired by Toffler’s original, from which the artist adapted and developed Toffler’s theories. The artist decided to shoot the film in the southern city of Kaohsiung for its industrial facilities, modernist architecture, power plants, commercial institutions, and deserted amusement parks, which were driven by economic policies in the 1970s, but today evoke feelings of strangeness and nostalgia for the city’s golden age. This past which felt so futuristic 50 years ago is now both confusing and familiar. Future Shock leads audience members to revisit retro Kaohsiung from a contemporary perspective and look back as if in a dream at the influence of “modern” and “future” when they were completely new concepts in Asia.


1970年,美國未來學巨擘托弗勒(Alvin Toffler)的巨著《未來的衝擊》(Future Shock)問世,一年後中譯版由台灣的志文出版社發行,將其理論介紹到中文世界。其簡介說到:「『太快來臨』的未來,將使個人淪入比異鄉人更惶惑的境遇。未來的社會將充滿選擇過多的『不自由』、一用即棄的氛圍、資訊焦慮、無倫理的科技……。」


about the artist /

Su Hui-Yu was born in Taipei in 1976. He obtained an MFA from Taipei National University of the Arts in 2003, and has remained active in the contemporary art scene ever since. Su is fascinated by the intricate tapestry interwoven by images, media, history, and daily life. In his videos, he explores both mass media’s impact on viewers, and the projection of viewers’ thoughts and desires onto media. Recently, Su’s interest in old books, from which he re-reads, revises and appropriates texts for his work, has led him to a new understanding of physicality, existence, and history. His work has been exhibited at the Taipei Fine Arts Museum, National Taiwan Museum of Fine Arts, MOCA Taipei, Kuandu Museum of Fine Arts, Hong-Gah Museum, Double Square Gallery, Tina Keng Gallery, Kaohsiung Museum of Fine Arts, San Jose Museum of Art in California, Herbert F. Johnson Museum of Art at Cornell University, Kunstmuseum Bonn, Casino Luxembourg- forum d’art contemporain and Power Station of Art in Shanghai. In 2017, International Film Festival Rotterdam dedicated a retrospective to Su’s video works, while his video piece Super Taboo had its world premiere in the Tiger Awards Competition for Short Films. Su returns to the Tiger Short Competition in 2019 with The Glamorous Boys of Tang. Su has been awarded the Asian Cultural Council Fellowship Award and participated in a residency program in New York City in 2009. In 2019, Su wins the 17th Taishin Arts Award- Visual Art Award. In addition, his latest production Future Shock is award by Kaohsiung Short Award and exhibited in Art WuZhen in China. 

For enquires, please contact [email protected] / [email protected].