Welby, Chung Wai-Kuen is founder and director of Crossfade Creative Ltd. Welby practiced Hip Hop Dance since undergraduate study, was graduated in BA Visual Communication in Design and Master of Design from the Hong Kong Polytechnic University, and he started his animation and digital graphic design career in 1996. Prior to founding Crossfade Creative, Welby worked as an animator in music channel in TV Station, visual effect animator and as an art director. With a unique combination of animation and motion graphics design skills, Welby has developed his own style of visual design and was moved to be television commercials, music videos director and graphic design in 2008. He is a MV director for artists including GEM Tang, Chrissie Chau, Louis Cheung, Regen@Hotcha and Jing Chang (Zhāng Yúnjīng).

In 2008, he got nominated award for Best MV Director in 19th Golden Melody Awards 08 Tai Pei, the biggest music award in Asia, DigiCon 2009 ‘s third prize in local competition, “My Dear Flower” has won the gold award in the 9th Hong Kong Independent Short Film and Video Award 2003 (IFVA) and “I am fine” in I-City IFVA 2005 and Super8 video work “My Good Time” in IFVA 2006 has been distributed as DVD project and it has been screened by festivals worldwide.